Microsoft Xbox One: Game Title Emails

My Role:
Art direction and visual design for Wunderman Seattle
 
Creative Elements:
Multiple targeted emails optimized for mobile
Downloadable content
 
Overview:
The Xbox team at Wunderman Seattle creates some of the most engaging and dynamic emails. Standing out and getting a gamer to click is a tall order. The creative team consistently delivers Xbox email campaigns that get noticed and win awards. I worked closely with my copywriter partner and strategy team to plan and create email campaigns for new Xbox One game title releases. 
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