Miller Lite: Hispanic Music Campaign

Miller Lite - National Hispanic Retail Pieces 
 
The Market Vision Miller Lite team was tasked with creating flexible tools for distributors around different types of Hispanic Music and for Hispanic Heritage Months. We created visual concepts for Mexican Regional, Urbano and Tropical music genres. The images needed to be authentic and culturally relevant. 
 
In my role I helped to create the visual for each genre. Select wardrobe, locations and talent. Art Directed all photo shoots across two days, in four locations. Created and art directed the retail POS pieces and oversaw the print production. 
 
Creative Director: Robert Sosa 
Senior Art Director: Bobby Arispe 
Art Director: Carmen Vidal 
Production: Robert Cordova
Photography: Alberto Ovideo
Production: Stone Henge Circle
A few Behind-the-Scenes shots from the two day photoshoot in Los Angeles. 
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