Just give me a whiteboard and a problem to solve.
I currently lead a creative team for VML focused in the B2B space. I have led and managed in-house and agency creative teams throughout my career. I have worked internally with the Microsoft and Kaiser Permanente brand and marketing teams. On the advertising agency side, I have partnered with clients from T-Mobile for Business, MillerCoors, and a broad range of regional and national brands. My background in a wide range of industries has taught me how to bring clients and creatives together under a unified strategy and actionable goals that deliver results
My skillset:
Directing and producing photo/video productions
Experiential, VR, and brand activations
User experience journey mapping
Strategy for healthcare marketing
B2B lead-generation campaign strategy
Shopper marketing for CPG
CRM campaign development
Visual design for digital and print
Building brand and visual identities
Lifestyle, product, and event photography
Directing and producing photo/video productions
Experiential, VR, and brand activations
User experience journey mapping
Strategy for healthcare marketing
B2B lead-generation campaign strategy
Shopper marketing for CPG
CRM campaign development
Visual design for digital and print
Building brand and visual identities
Lifestyle, product, and event photography
Client Experience
Technology & Telecom:
T-Mobile for Business (Government, Education, Enterprise, and Public Safety), Microsoft (Brand Team, Office365, Outlook.com, OneDrive, Xbox), Civis Analytics, PitchBook, Hortonworks, plus many technology startups and Microsoft partners.
Consumer Packaged Goods (CPG):
Consumer Packaged Goods (CPG):
MillerCoors, ConAgra Foods, Kraft Foods, Hershey's, Smuckers, and French Cider, Inc.
Healthcare & Education:
Healthcare & Education:
Kaiser Permanente, Center for Disease Control (CDC), Health Texas Medical Group, and the University of Phoenix
Finance & Energy:
Finance & Energy:
TIAA-Cref, Argo Group, and Valero Energy
Sports:
San Antonio Spurs and the Special Olympics
A little about me
Kim Newton-Arispe and I moved from San Antonio, Texas, to Seattle, Washington, in 2013. We immediately fell in love with the Pacific Northwest. We have explored mountains, learned how to sail, biked to secret beaches, and snowshoed past frozen waterfalls. As an avid photographer and cyclist, I could not have found a better place to pursue my hobbies.
I am on the executive board for All Bodies on Bikes.
All Bodies on Bikes is a non-profit organization committed to creating and fostering a size-inclusive bike community. We believe anyone who wants to ride a bike should be able to, regardless of size or weight. I am using my creative skills to help oversee the organization's brand, marketing, and photography. I have developed the visual brand and worked with partners to develop gloves, jerseys, sunglasses, and more.
I have volunteered as a Beach Naturalist for the Seattle Aquarium.
As part of the trained beach naturalist team, I guided beachgoers of all ages to explore and identify the many amazing creatures that live just below the water in Puget Sound. I also provided information on the conservation and protection of our seas. I volunteered my photography skills, providing images for the Seattle Aquarium to use in publications and social media. I am also a guest blogger for the aquarium, sharing my experience as a beach naturalist.
As part of the trained beach naturalist team, I guided beachgoers of all ages to explore and identify the many amazing creatures that live just below the water in Puget Sound. I also provided information on the conservation and protection of our seas. I volunteered my photography skills, providing images for the Seattle Aquarium to use in publications and social media. I am also a guest blogger for the aquarium, sharing my experience as a beach naturalist.
