Beauchamp Imports Inc. sources, imports, and distributes French ciders and Calvados. Many of these producers are from multi-generational orchards, and some have been producing cider for over 100 years. Beauchamp Imports was a new B2B brand from the ground up, requiring a separate consumer-facing company, French Cider. My team started with the visual identity of Beauchamp. This brand would face restaurants, hotels, and resorts. We wanted to make sure beverage and bar managers had all the information they could on this unique product. We developed lots of learning materials and went in-depth about the producers and their beverages, both on the website and product flash cards.
The design team wanted to create an identity that would convey the French lifestyle for the consumer-facing French Cider brand. We focused much effort on lifestyle and beverage photography, setting the website's tone and social.
Lifestyle and Beverage Photoshoots
Brand Identity for Beauchamp Imports
Brand Identity for French Cider
Website that could transition to consumer facing and support e-Commerce
Beverage Education Sheets
Product Info Sheets and Cards
Facebook Ads and content
Product and Cocktail photoshoot
Marketing kit for restaurants
Creative Director & Photographer: Bobby Arispe
Visual Designer: Zoe Vartanian
Project Management & Producer: Meghan Cassens
Creative direction, brand strategy, branding, website design, photography, and social media strategy
I concepted and photographed all the marketing images for French Cider.
Summer photo shoot food styling and staging by Kim Arispe.
Fall, product lineup, and cocktail photo shoot styled by Meghan Cassens.
Prop and styling assistance by Zoe Vartanian.
Behind the Scenes