Overview
I provided art direction for Kaiser Permanente's highly visible 2019 Pride campaign. Kaiser Permanente wanted to show support for their LGBTQ staff and members. My team created a simple yet engaging campaign that enabled the staff to show their pride at work. We used posters, staff tees, and large banners in all Kaiser Permanente Washington's medical facilities. I art directed a homepage takeover on KIRO TV's website, garnering over 100k+ page views. The team worked with KIRO's production team to film video content featuring staff. KIRO broadcasted the video during the parade. I also provided event photography during the Seattle Pride parade, where 60,000+ attendees saw Kaiser Permanente staff, family, and friends representing love and equality. The images I captured during the parade was immediately used by the Kaiser Permanente PR and social teams and shown live on the KIRO TV broadcast.
KIRO homepage takeover and banner ads
