Kaiser Permanente changed coverage for members in Spokane, Washington. The member marketing team tasked the creative team with creating a video that ensured members of the high-quality care they would receive with Kaiser Permanente. I partnered with my Editorial ACD, Summer Taylor, and Video Producer, Sharon Swanson, to concept a video highlighting our top Spokane medical facilities, giving a peek into the care experience, and interview our care leaders in Spokane.
I art directed aerial video footage with a drone crew above three Kaiser Permanente locations. I worked with a video production team to capture footage inside and outside our facilities. Then I partnered with Summer as she conducted interviews with our Spokane leaders, ensuring folks stayed on script and with compliance approved language.
Behind the scenes