Microsoft’s OneDrive CXM group tasked Wunderman Seattle to form a small creative team that could rapidly and effectively respond to marketing needs and challenges. I led the creative charge and proved provided design and art direction for all types of rapid-fire projects, most turning in a few days. The OneDrive assets included mobile first-run experiences, triggered emails, banner ads, sponsorship materials, and ads in airport security bins.
My Role:
Art direction, visual design, and consumer engagement strategy for Wunderman Seattle

Creative Elements:
Email design
Social media and blog content
Xbox One achievements
Android app first-run screens
Display and OOH ads
Event and partnership creative
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