Overview
Microsoft partnered with the Special Olympics International organization and was a title sponsor at the 2015 Special Olympic World Games in Los Angeles, California. I worked with the Microsoft Advertising team to extend the Special Olympics story to our digital channels, using their photography to design a partnership website.
For the 2015 World Games in LA, I worked with illustrator Danny Schlitz to craft characters that used large-scale brand activations around the competition venues, digital displays at LA Live, and used in branded materials.
My Role:
Art direction, visual design, and creative leadership for the Microsoft Brand Studio.
Creative Elements:
Responsive website
Social media posts
Event materials
Large-scale event banners
Large-scale digital boards in NYC & LA