Overview
Miller Lite sponsored the 2013 CONCACAF Copa Oro (Gold Cup) soccer tournament. My MarketVision team was tasked with creating the retail experience to tout Miller Lite as the official beer of the tournament. I worked with a sketch artist to bring my concept to life and present the ideas to our MillerCoors clients in Chicago. I then worked with my producer and production company to select talent, locations, and shoot logistics.
My team then help bring the POS materials to life and ready for print production.
Miller Lite Gold Cup Display Case Card
The team
Creative Director: Robert Sosa
Senior Art Director: Bobby Arispe
Designer/Art Director: Carmen Vidal
Producer: Alexis Baldwin-Scarcliff
Print Production: Robert Cordova
Photographer: Alberto Oviedo
Production: Stone Henge Circle
Behind the scenes
Behind-the-Scenes photos from the Miami photoshoot.