Miller Lite: Sideline Campaign

Miller Lite - National Hispanic Retail Campaign 
Large Format Stores, Convenience Stores, Liquor Stores & On-Premise Events
We built our retail campaign around a group of friends that have Miller Time around their favortie passion- soccer.  
As a Senior Art Director, my responsibilities included:
Photo shoot Art Direction, talent and location selection, POS Design and Art Direction, print production oversight and management.
Creative Director: Robert Sosa 
Art Director: Carmen Vidal 
Print Production: Robert Cordova
Photographer: Alberto Oviedo
Production: Stone Henge Circle
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