Overview
MillerCoors needed a new Hispanic-targeted retail campaign for Miller Lite that focused on their new brand tagline and strategy of Miller Time. My team built our concept around a group of friends that have Miller Time around their favorite passion- soccer. My role consisted of sketching, concepting, and pitching the ideas to our clients in Chicago. Then working with my producer and production company to select talent and locations for the photoshoots. My team then crafted materials for large format stores, convenience stores, liquor stores and events in bars.
The team
Creative Director: Robert Sosa
Designer/Art Director: Carmen Vidal
Producer: Alexis Baldwin-Scarcliff
Print Production: Robert Cordova
Photographer: Alberto Oviedo
Production: Stone Henge Circle
Behind the scenes
