MillerCoors wanted their Hispanic customers to get excited about summer and remind them that grilling and Miller Lite are the perfect match. The concept was built on friends gathering around the grill, and made Miller Lite top of mind when it came to the summer grilling season. I developed the concept for the retail campaigns that would be featured in large format stores, convenience stores, liquor stores, and events in bars.
I worked with the amazing production team at Bruton Stroube to help select talent, locations, food stylists and provided art direction during the shoot.
Creative Director: Robert Sosa
Senior Art Director: Bobby Arispe
Designer/Art Director: Carmen Vidal
Producer: Alexis Baldwin-Scarcliff
Print Production: Robert Cordova
Photography: Brandon Voges
Production & Food Styling: Bruton Stroube
Behind the scenes